propersplitbrainme
Warrant Officer
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Setanta are in talks with the SPL over an outstanding £3 million payment the broadcaster has failed to make for its coverage of Scottish football last season...
Setanta in the mire
Worse is to come as a payment of £40 million is due to the PL later this month.
Does this demonstrate that the UK armchair football fan will only pay so much to watch football but no more? It looks like Setanta are failing where ITV Digital failed before them, a saturated market that can't sustain any more competitors vying for a slice of the football pie.
I reckon Setanta staked a fair amount on securing the various rights to England away WC qualifiers, but just haven't picked up the level of subscriptions they expected. Furthermore, potential punters have been scared off because they are such a pain in the ass to deal with!
Setanta in the mire
Worse is to come as a payment of £40 million is due to the PL later this month.
Does this demonstrate that the UK armchair football fan will only pay so much to watch football but no more? It looks like Setanta are failing where ITV Digital failed before them, a saturated market that can't sustain any more competitors vying for a slice of the football pie.
I reckon Setanta staked a fair amount on securing the various rights to England away WC qualifiers, but just haven't picked up the level of subscriptions they expected. Furthermore, potential punters have been scared off because they are such a pain in the ass to deal with!